Shahrzad Rafati is an Iranian-Canadian entrepreneur renowned for her pioneering work in the digital media and technology sectors. She is the founder and CEO of RHEI Holdings (formerly BroadbandTV or BBTV), a global media-tech company headquartered in Vancouver, Canada. Under her leadership, RHEI has become a significant player in the creator economy, offering AI-driven tools and platforms to assist content creators and media companies in content creation, distribution, and monetization.
Born in 1979 in Tehran, Iran, Rafati experienced the challenges of a revolution and the Iran-Iraq war during her early years. At 17, she immigrated to Vancouver alone, with limited English skills and no computer experience. Her passion for mathematics and technology led her to pursue a BSc in Computer Science from the University of British Columbia.
In 2005, Rafati founded BBTV, initially focusing on providing technology solutions to help media companies manage and monetize user-generated content on platforms like YouTube. Her innovative approach positioned BBTV as one of the largest multi-platform networks globally, collaborating with major entities such as the NBA, Sony Pictures, and Paramount Global.
In 2024, BBTV transitioned to RHEI Holdings, reflecting its expanded focus on AI-driven solutions for the media and entertainment industry. RHEI’s offerings include the “Made” platform, which leverages AI to assist creators in content development, and RHEI Data Pro, a data licensing solution.
Beyond her entrepreneurial endeavors, Rafati is actively involved in public service and advocacy. She was appointed by Prime Minister Justin Trudeau to represent Canada on the G20 Business Women Leaders Task Force and later served as Canada’s representative for G20 EMPOWER, an initiative aimed at advancing women’s representation in leadership roles within the private sector.